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About GDS Limited
Marine experience. International reach. Commercial results.
Global Distribution Solutions Limited (GDS) is a specialist marine distribution, sales and business development company based in Plymouth, UK.
Established in 2018, GDS works with innovative marine manufacturers seeking to develop their presence in the UK, EMEA and APAC markets.
We combine extensive marine industry experience with an established international network of boatbuilders, distributors, dealers, installers and industry professionals.
Our approach is deliberately hands-on. We don't simply introduce a brand to a market; we work alongside our manufacturing partners to identify opportunities, develop sales channels, establish OEM relationships and build sustainable long-term revenue
What We Do
UK Distribution
GDS imports, stocks, markets and supports a carefully selected portfolio of innovative marine products for the UK marine trade.
EMEA & APAC Representation
We act as an extension of our manufacturing partners' sales teams, developing distributors, dealers, OEM opportunities and strategic accounts across international markets.
OEM Development
We work directly with boatbuilders and their technical teams to introduce products, support evaluation and develop long-term supply opportunities.
Sales & Market Development
Using decades of marine industry experience and established relationships, GDS helps manufacturers identify where their greatest opportunities lie and develops practical strategies to convert those opportunities into sales.
What We Do
Fulfilment
As GDS expands its UK warehousing operation, we are developing fulfilment services for selected manufacturing partners, providing an increasingly complete route to market covering sales, stockholding, order processing and customer support.
Our Philosophy
Marine distribution is about more than moving boxes.
Successful brands need market knowledge, relationships, technical understanding and people actively developing opportunities.
That's where GDS adds value.
If you manufacture an innovative marine product and are looking to develop the UK, European or wider international market, we'd like to hear from you.
Talk to GDS →
The Team
“Matching Leading Resellers with Best in Class marine Products”
Adrian Gray
Adrian has been a marine industry professional for over 30 years working with global marine industry leaders providing distribution solutions and sales channel management for the likes of Navico, Ocean LED and Garmin (Fusion).
He brings strong analytical skills, specialising in trade terms, team and account management, P&L, pricing strategies, accurate forecasting and contract negotiations.
Adrian makes insightful winning decisions to successfully develop business initiatives thus maximising profit whilst minimising cost and margin leakage. He always works with the aim to ‘do better’ thus driving continuous improvement.
Carly Deheer
Carly is a skilled administrator having previously worked for a number of marine companies over the years including Simpson Lawrence and Silva Ltd where she managed their UK sales desks. Carly also has a passion for water sports, particularly sailing. Having been raised on a number of different family boats she not only has a wealth of knowledge in the marine business but a very strong practical knowledge of the products GDS represents.
Matt Forbes
A marine industry sales professional for 20 years, Matt is recognised throughout the industry as a leader in sales channel development and OEM product integration. Recent successes in new brand development and scaling market penetration from ground level up with brands such as Fusion Entertainment and PropSpeed, Matt is able to identify routes to market coupled with developing marketing and POS strategies that ensures rapid growth across all relevant aspects of the market.
EMEA & APAC Sales & marketing partners for OEM and B2B
Over the years the team has worked with a number of key players within the marine business development space. Several of these professionals have gone on to represent some of the biggest names in the industry and have produced market leading results. These key industry players continue to enjoy fantastic results in their own right and now work with GDS Limited in growing partner sales channels throughout the world wherever the opportunity offers itself. Working with such a set up gives the manufacturer an enviable advantage of having a successful, far reaching international sales team at a fraction of the cost